Creative Director
Ricky has over a decade of experience directing high-profile athletes, influencers, and celebrities for global campaigns across various media platforms.
Throughout his career, Ricky has worked with renowned personalities such as Cristiano Ronaldo, Jude Bellingham, Chunkz, and Maya Jama, delivering creative campaigns for Manchester United, Prime Video, JD Sports, Linkedin, and Red Bull. His journey began at Big Brother (Endemol) and led him through shows like Strictly Come Dancing, The Paul O’Grady Show, and Saturday Night Takeaway, before transitioning to creating content for a growing social audience.
Combining his expertise in television production with his passion for sports, Ricky has produced content for the FA, EFL, ECB, and their brand partners, taking him to locations worldwide, from Ethiopia (Mo Farah) to the USA (Red Bull BC One NYC), Saudi Arabia (Cristiano Ronaldo), and across Europe (EA FC Launch Campaign).
At the heart of Ricky's career is his dedication to creating engaging content. "Everything can look beautiful, with beautiful lenses, beautiful kit, in beautiful locations, but I want to make stuff that people want to come back for," says Ricky. "To want to watch again and subscribe to the next piece from that brand - that continual growth, tapping into ‘who’ the audience is and gaining their retention, is what really excites me!"